SHAPPING IDENTITY

ABOUT RAYMOND WEIL - PART 3

After a period of rapid development, the company needed to expand and increase competitiveness. To reach this goal, Raymond Weil’s son-in-law Olivier Bernheim joined what was to become a family business in 1982.

He modernized its structure and organization, developed numerous markets, and took in charge the communication and marketing departments.

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His arrival reinforced the idea of an independent family-owned company dear to Mr Weil. Olivier Bernheim was to become President & CEO in 1996.

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The Brand was always influenced and inspired by music, and this was reflected in collection names as early as 1983 when the Amadeus collection, named after the classical Austrian composer, Mozart, was launched in conjunction with Milos Forman’s world acclaimed film of the same name.