THE NEW GENERATION

ABOUT DE RAYMOND WEIL - PART 5

Elie Bernheim joined the company in 2006 after graduating from the prestigious Ecole Hôtelière de Lausanne. As third generation of the family-owned company, Elie – grandson of Mr. Raymond Weil – ensures the continuity of the Brand’s heritage based on watchmaking know-how and the ongoing adherence to its values. Proficient in watchmaking, marketing and business management, during recent years, Elie has been in charge of developing and enhancing the global strategy of RAYMOND WEIL.

It was in the context of a continuing respect for this heritage firmly entrusted to him, which has constituted the cornerstone of the remarkable success of this watchmaking Brand over the years, that Elie Bernheim embarked on his career in the company. His sense of traditional values, combined with a young and fresh vision, make him the perfect candidate to manage the Brand’s corporate image, communications and social networks, thus enabling RAYMOND WEIL to get closer to its clients in a new and interactive way.

Thanks to his curiosity and enthusiasm, he has acquired an in-depth knowledge of the markets, resulting today in his excellent contacts with the Brand’s partners. Elie Bernheim was appointed CEO of RAYMOND WEIL in April 2014, succeeding his father, Olivier Bernheim, who joined the family company in 1982, becoming its President and CEO in 1996.

As a well-informed music-lover, he perfected the piano, before specialising in the cello. Essentially acquired from his mother, a professional pianist, the passion for music is today a second inspiration, influencing every new product development or marketing orientation at RAYMOND WEIL.